Successful projects start with in-depth user research. The better you know your users, the more precisely you can meet their needs. Targeted user research allows you to glean information about the needs, preferences and behaviour of your target group. From target group analyses to user interviews – our UX specialists use proven and innovative tools to give you valuable insights and a basis for effective design and engineering.
How you can benefit from user research
User interviews
You understand the needs of your users better, thanks to direct, targeted feedback.
User monitoring
To really understand their requirements and behaviour, we monitor and analyse your users in their natural environment – at work, for example.
Usability testing
How easy is your platform or your software to use? With usability tests, we identify potential obstacles, allowing you to harness any potential more effectively.
Heuristic evaluation
Tests and experiments identify potential usability problems. Our experts use recognised usability principles as a basis.
User data analysis
How does your target group really use the solutions you offer? We use available user data to show you what your users do and what they need.
Defining benchmarks
What do other companies do? We compare your platform with those of your competitors and identify your strengths and weaknesses, allowing you to set the benchmarks for the future.
“I admire the willingness to find out where we are coming from and to understand the users.”
Establish the framework for outstanding user experiences with user research – talk to our experts now.
The benefits of user research
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Better decisions thanks to well-researched data
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Satisfied users, as you understand their needs
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Efficient processes, shorter development periods and fewer resources
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Continuous feedback and user analyses for targeted further development
What is user research and what are the benefits of UX?
Companies that want to survive in the digital world must continually evolve – after all, their target groups are not standing still either. User research forms the foundation of every successful UX strategy. By understanding the needs, behaviour and expectations of your users, you can develop solutions that really are impressive. With user analyses and surveys, our user research services provide insights that facilitate long-term success.
