Success from the start – minimum viable products (MVPs) and minimum marketable products (MMPs) are key steps on the way to developing and launching a new product. With the MVP, you validate your basic assumptions and obtain valuable user feedback. The MMP takes your product to the next level as you make it market-ready with an attractive value proposition. Our UX experts support you in ensuring that your product strikes the right balance between functionality, value and commercial viability.
MVP and MMP with Ergon
Developing the MVP
Together, we develop an MVP that reflects the core functions of your products and delivers valuable user feedback.
MMP strategy
With the right strategy, we turn the MVP into an MMP – ready for a successful market launch.
Analysing feedback
We collect and analyse user feedback, and use it to reflect on and continuously improve the product strategy.
Iterative products
Developing and improving your product iteratively leads to long-term success.
The benefits of the MVP and MMP
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Minimised risks, optimised investments
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Shorter time-to-market with focused development and iterative feedback loops
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User-centred development with continuous feedback
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Products that meet actual market needs
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Valuable insight into important functions and features to ensure market success
What are MVPs and MMPs and why are they important?
The MVP is a minimum viable product. You use it to quickly test basic assumptions, without high costs and a lot of work. The MMP is a minimum marketable product. Together, they facilitate a user-centred, low-risk and cost-effective product development process. Thanks to continuous feedback and iterations, development teams make well-founded decisions and set the right development priorities. Ergon accompanies you through this process, from the initial product idea to successful market launch, ensuring that your product is perfectly positioned during each phase.
