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What digital banking trends can do

10.05.2023

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Customer-centric ecosystems, cloudification and data analytics are all powerful tools for increasing customer loyalty. But they’re complex and interconnected with many other domains. What precisely can cloudification do? How do banks’ customers profit from data analytics? In the following overview you’ll find all the answers at a glance and learn what to look out for if you decide to embrace the trend.

  Ecosystems Cloudification Data analytics
Added value for bank customers
  • Focus on offering comprehensive solutions to customer problems​
  • Customised financial and banking solutions​
  • Plus expanded innovative products/services in context​
  • Access to third-party offerings
  • Better service availability​
  • Better service reliability​
  • Scalable solutions mean lower costs​
  • Improved support options
  • Personalised offers and services​
  • Faster, more efficient processes​
  • Better security and data privacy​
  • Greater transparency and trust​
  • Improved customer experience
Added value for the bank
  • Customer-centricity​
  • Bank more relevant to customers’ everyday lives​
  • Easy integration of services and systems​
  • Flexibility and agility​
  • Services and products more monetisable 
  • Productivity gains mean lower costs​
  • Reduction in IT operating and IT infrastructure costs​
  • Automation effects cut time to market​
  • Scalable services and flexibility​
  • Innovation and rapid implementation of new technologies
  • Fast decision-making​
  • Efficiency gains and reduced costs​
  • Personalisation and customer-centricity​
  • Better risk assessment and risk management​
  • Detection of fraud and money laundering
Requirements/content
  • Scalability​
  • Security​
  • Compliance with regulatory requirements​
  • Interoperability​
  • Flexibility​
  • Integration
  • Infrastructure as a Service (IaaS) ​
  • Platform as a Service (PaaS)​
  • Software as a Service (SaaS)​
  • Business as a Service (BaaS)​
  • Scalable, flexible architectures
  • Data processing and storage infrastructure​
  • Data integration and management tools​
  • Analysis and reporting tools​
  • Artificial intelligence and machine learning​
  • Security and data privacy tools​
  • Governance

Boost customer loyalty?

These three trends will help make it possible. We have the necessary know-how to turn trends into practical solutions.

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